Post by account_disabled on Dec 30, 2023 11:03:27 GMT
Aurica Capital , private equity manager in the expansion capital (or growth capital ) segment, announces the acquisition of a minority stake in the capital of SamyRoad : a Spanish technology company that operates globally providing advocacy , influencer marketing and branded content services . Thanks to its technology, it offers the best solutions for brands based on data and monitors more than 42 million influencers . By virtue of this operation, Aurica becomes the company's reference shareholder after the partial exit of the rest of its shareholding. Founded in 2012, with headquarters in Madrid, 14 offices around the world and with a leading position in its sector in Europe and Latin America, SamyRoad uses predictive technology based on artificial intelligence to simulate the results of digital marketing campaigns. of 200 brands . The company recorded a turnover of 19 million euros and an EBITDA of more than 4 million in 2020.
For Iván Plaza, Principal of Aurica Capital , “with this operation we want to help SamyRoad consolidate its positioning in the emerging segment of brand marketing, whose business volume has multiplied by five in Phone Number List recent years. To achieve this, we will make available to your top-level management team our experience accompanying companies in their growth both nationally and internationally, while maintaining the essence and identity of a company with great growth potential, a differentiated positioning and a undisputed technological cutting edge in its sector.” In this new stage, the project will continue to be led by Juan Sánchez Herrera, Patricia Ratia and Marta Nicolás, founding partners of SamyRoad, and who, according to Plaza, "have deep knowledge of the marketing sector and will retain their position as shareholders." For the founder and CEO of SamyRoad, Juan Sánchez Herrera.
His experience will be a key boost for the project, allowing us to continue developing innovation for our clients and consolidating Samy as the leading group of technological solutions at the service of big brands.” PwC and Garrigues have advised Aurica in this operation , while the legal advice to SamyRoad has been provided by Gómez-Acebo and Pombo. With this operation, SamyRoad becomes Aurica's seventh subsidiary . The rest of its portfolio of investees is made up of the Larrumba restaurant group, the manufacturer of components for photovoltaic plants STI Norland, the manufacturer and marketer of relaxation furniture Flex, the fruit and vegetable marketer Agrosol Export, the company Spara the outsourcing of sales forces and point of sale management Winche and the manufacturer and marketer of masterbatch for the cable industry Delta Tecnic.
For Iván Plaza, Principal of Aurica Capital , “with this operation we want to help SamyRoad consolidate its positioning in the emerging segment of brand marketing, whose business volume has multiplied by five in Phone Number List recent years. To achieve this, we will make available to your top-level management team our experience accompanying companies in their growth both nationally and internationally, while maintaining the essence and identity of a company with great growth potential, a differentiated positioning and a undisputed technological cutting edge in its sector.” In this new stage, the project will continue to be led by Juan Sánchez Herrera, Patricia Ratia and Marta Nicolás, founding partners of SamyRoad, and who, according to Plaza, "have deep knowledge of the marketing sector and will retain their position as shareholders." For the founder and CEO of SamyRoad, Juan Sánchez Herrera.
His experience will be a key boost for the project, allowing us to continue developing innovation for our clients and consolidating Samy as the leading group of technological solutions at the service of big brands.” PwC and Garrigues have advised Aurica in this operation , while the legal advice to SamyRoad has been provided by Gómez-Acebo and Pombo. With this operation, SamyRoad becomes Aurica's seventh subsidiary . The rest of its portfolio of investees is made up of the Larrumba restaurant group, the manufacturer of components for photovoltaic plants STI Norland, the manufacturer and marketer of relaxation furniture Flex, the fruit and vegetable marketer Agrosol Export, the company Spara the outsourcing of sales forces and point of sale management Winche and the manufacturer and marketer of masterbatch for the cable industry Delta Tecnic.