Post by account_disabled on Feb 28, 2024 6:00:34 GMT
Anyone who manages a blog has certainly faced the difficulty of identifying the correct topics to cover, chased trends and encountered problems in defining a strategy. An effective and structured response to these problems is essential to building a successful blog whose ultimate goal is to build an active and loyal fan base and generate income . Defining a strategy for a blog will seem complex and at times confusing. At the base there is knowledge of marketing and psychology. Meera Kothand comes to our aid with “ The one hour content plan ”, a book in which she presents the knowledge and techniques necessary to create an effective content strategy for an entire year in just 60 minutes. But what is meant by content strategy ? Demian Farnworth defines it as “the functional plan for audience building, through the publication, maintenance and dissemination of frequent and valuable content, which educates, entertains and inspires readers so as to take them from strangers to fans and from fans to consumers.”
There are several steps that can make managing a blog a real job: identify Paraguay Phone Number niche and purpose define the target audience follow methodologies for creating content define the tone of voice of our blog Identify niche and purpose The first step to building a successful blog is to identify a niche where we can provide useful and functional content and services that can improve and enrich the lives of our users. We must therefore define the purpose of our blog by asking ourselves questions such as " who do I want to help ?", " in what area do I want to help them?" ” “ What are the problems that affect them and how can I help them? ” For example, let's say that we are interested in structuring a blog in which we talk about planning healthy meals. We would immediately identify two large groups to work on: healthy meals and probably a target consisting mostly of women. The first thing to do is to further specify our target, for example mothers who have children who go to school and who may be interested in low-cost healthy meals and so on.
It is necessary to identify a specific theme , the more specific the theme the more it responds to the real needs of the end user. The next step is to ask ourselves what change this brings to the reader's life : it is necessary to build content in such a way that our user obtains a benefit, a change, and can solve their problems, according to a model that the author calls Drivers of Change (DOC) . The contents constructed in this way will guide the reader towards their goals and lead you towards yours. Define the target audience Once the niche and purpose have been defined, the ideal reader must be identified . We start by outlining our user in detail as someone we know everything about and know what he likes and what he needs. This way we will be able to speak to our audience in the right way with the right content . To draw such a detailed profile you need to cross-reference demographic data with psychological and social data . Large companies do this with the help of market research, but in the context we are talking about we can make use of a series of searches in Facebook groups to identify the motivations and needs of our potential readers and we can also take a look to the comments section of blogs similar to ours.
There are several steps that can make managing a blog a real job: identify Paraguay Phone Number niche and purpose define the target audience follow methodologies for creating content define the tone of voice of our blog Identify niche and purpose The first step to building a successful blog is to identify a niche where we can provide useful and functional content and services that can improve and enrich the lives of our users. We must therefore define the purpose of our blog by asking ourselves questions such as " who do I want to help ?", " in what area do I want to help them?" ” “ What are the problems that affect them and how can I help them? ” For example, let's say that we are interested in structuring a blog in which we talk about planning healthy meals. We would immediately identify two large groups to work on: healthy meals and probably a target consisting mostly of women. The first thing to do is to further specify our target, for example mothers who have children who go to school and who may be interested in low-cost healthy meals and so on.
It is necessary to identify a specific theme , the more specific the theme the more it responds to the real needs of the end user. The next step is to ask ourselves what change this brings to the reader's life : it is necessary to build content in such a way that our user obtains a benefit, a change, and can solve their problems, according to a model that the author calls Drivers of Change (DOC) . The contents constructed in this way will guide the reader towards their goals and lead you towards yours. Define the target audience Once the niche and purpose have been defined, the ideal reader must be identified . We start by outlining our user in detail as someone we know everything about and know what he likes and what he needs. This way we will be able to speak to our audience in the right way with the right content . To draw such a detailed profile you need to cross-reference demographic data with psychological and social data . Large companies do this with the help of market research, but in the context we are talking about we can make use of a series of searches in Facebook groups to identify the motivations and needs of our potential readers and we can also take a look to the comments section of blogs similar to ours.